Is there any question that your business should be using video at this point? In the early days – that is, back in the 90s when I first started producing – that was a legitimate question. Back then, I probably spent more time and effort on selling the idea of video than I did on selling myself as the guy for the job. By 2020 it should be more obvious what business problems video production can solve but perhaps not. 

Video marketing is a powerful vehicle to promote your brand, engage your customers and grow your business. Videos used for training can reduce travel and labor costs and be a more effective use for your internal and external communications budget. And people flock to tutorial videos to learn about products or to learn something new.

Read about Video Marketing Trends in our post.

According to this Forbes article, 55% of people watch video every day online. That’s a lot of videos watched and a lot of people watching them, some are your customers.

80% of all internet traffic is video. And 90% of users say that product videos are helpful in the decision process.

If video isn’t front and center in your marketing, read our post, Why Video Marketing Should Lead Your Content Strategy.

Okay, so I think it’s pretty clear that video is growing and only getting bigger. How can it help you? Let’s see some of the business problems video production can solve.

No one knows you exist

This should be the most obvious problem that video can solve. People don’t read online, but they will watch video so introduce yourself to your customers and let them get to know you.

Create a company culture video that highlights the aspects of your company that your audience is interested in and wants to know about.

How do you think? What are your core values? What is your mission? How and why do you do what you do? 

We made a Culture Video for the investment advisor firm, Kayne Anderson Rudnick in Los Angeles. The video features executives and employees talking about their unique approach in investing for institutional investor clients. Use video to build a relationship with your audience.

Visitors aren’t sticking around on your website

You have a high bounce rate and lack engagement. More consumers than ever before are interacting with videos today. Put video on your site and give them a reason to investigate you further and increase engagement.

Related article: why your company needs a video series.

Social video generates 12 times the shares than text and images combined. Increasing your engagement and lowering your bounce rate will also help with your SEO. In fact, video will help your SEO in many ways.  

Trust in your company or product, or lack thereof

This ties into the problem that ‘No one knows you exist’. People don’t trust who they don’t know. So show them who you are. Video allows your audience to put a face to your company. When you let your customers get to know you through video, they’ll begin to trust you.

Your product is way better than your competitor’s? Then show them with a product video demonstration, that’ll help to gain trust. Get your customers on camera to give their testimonials – social proof about you and your products and that you can be trusted.

Sales aren’t what they should be

Video is a great way to introduce your brand to your audience who are at the top of your sales funnel – those who are at the point of learning about you and gaining awareness but aren’t ready to buy. It is also one of the most effective tools to use at the bottom of the funnel, when people are ready to purchase.

After watching a video, 64% of users are more likely to buy a product online. Post a product demo or how-to tutorial. For service companies, use a video with a “get started today” or “contact us now” call to action.

Read how to increase sales with ecommerce product videos.

Your SEO could be improved

The great thing about video is that some content can act as evergreen content – content that has a long shelf life and continues to attract visitors and engagement which feeds on itself and then attracts more visitors. 

Not all video has a long shelf life, but the video that does can live on its own for long periods of time after it’s uploaded. It’s the gift that keeps on giving. Optimize the video properly for SEO with descriptive titles, keywords and descriptions and the video can keep on drawing in visitors, keep them on your website for longer periods of time and thereby boosting your SEO.

And don’t forget the power of behind the scenes content. Read our post on why you need behind the scenes video production.

Now that you know the business problems that video production can solve, if you haven’t done so already make sure to add video to your marketing strategy.

About Gate5, a Los Angeles video production company

Gate5 is a full service video production company in Los Angeles producing engaging and results driven video content for big and small businesses and advertising agencies. 

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit social media content, branded films, product and promotional videos, web and TV commercials, episodic content and live video streaming production.

Contact us to see how we can help your business grow with video or photography.

Click here for our video samples.

Need monthly social content? Check out our monthly video production plans.