Focus On Story In Your Video Marketing

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When strategizing your next video production, the most import thing to do is to focus on story in your video marketing. “Story” or “storytelling” has become a bit of a buzzword but nevertheless, it’s the most important aspect when crafting a video. What does story mean in a corporate video? Hey, we’re making a product...

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How Captions In Video Marketing Can Increase And Engage Viewers

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Video is exploding. It’s already proven itself to be the main driver of online activity. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. That’s a lot of watched videos! In this post, we’re going to look at how captions...

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Why Top Down Budgeting Is Best For Your Corporate Video Production

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There are several reasons why top down budgeting is best for your corporate video production. Most importantly, it allows the video production company to create the best video possible with the budget you have. First, I need to explain what I mean by top down budgeting in the video production world. I’m referring to how...

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Using Natural Light For Your Documentary Video Production

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Quite often using natural light for your documentary video production is your only option. Bringing in lights and a lot of equipment and taking time to set everything up just isn’t feasible on many documentaries or docuseries. That’s true for both feature documentaries and business docu-style videos where you’re filming interviews with busy executives and/or...

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5 Ways To Use IGTV For Business

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Even though IGTV has been around for a little while now, we just recently started playing around with it and feel it could be new way for businesses to engage their customers. So let’s talk about 5 ways to use IGTV for business.  What is IGTV The IGTV platform within Instagram is designed for longer...

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The One Thing To Improve Your Video Conferencing

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Now that video conferencing has become the new norm and has replaced in-person meetings for the most part, I’m going to let you in on a big secret. The one thing you can do to improve your video conferencing: get a USB lavalier microphone. Related: how captions in video marketing can increase and engage viewers....

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The Best Aspect Ratio For Your Video Production

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With so many social media outlets each with their own ideal video format, it’s hard to know what is the best aspect ratio for your video production. How do you choose between ratios of 16×9, 4×3, 1×1, 4×5, 9×16? The optimal strategy is to plan out before any filming takes place and decide what outlets...

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When to hire actors for your corporate video production

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In certain cases it’s very obvious when to hire actors for your corporate video production. However, at other times you might be on the fence on whether to spend money on professional actors or just use your employees. To me, it’s a very clear cut answer – if you’re wondering if you should, you probably...

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Hemp Already, the video series

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We’re very excited to announce our new show is up and online! Hemp Already, the video series is an episodic docuseries about all things hemp. It features the innovators disrupting the status quo and helping to save the planet by making products with sustainable and environmentally friendly hemp rather than resource depleting and often toxic...

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The Shortest Horror Movie In The World

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I give you – Alone In The Desert, the shortest horror movie in the world. It’s got everything; an identifiable character, a universal theme, tension, mystery and a surprise ending that doesn’t spoon feed you the answer, leaving the interpretation up to you. All in 25 seconds. Only a slacker would need 2 hours to...

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