Boost Your Video Marketing Output with Repurposed Content
Boost Your Video Marketing Output with Repurposed Content
Posted by G McD on / 2 Comments
When you place video front and center in your video marketing efforts you’ll see more engagement, new efficiencies and new potential customers, all leading to increased revenue. As you’re probably aware, consistently putting out new content can be costly and labor intensive. An easy solution is to boost your video marketing output with repurposed content....
Why Video Is The Biggest Business Opportunity in 2021
Posted by G McD on / 4 Comments
In this post, we’ll discuss why video is the biggest business opportunity in 2021. Whether you’re a one person business, a new startup or a large corporation there are many ways you can use video to improve efficiency, cut costs and drive sales. Let’s take a look at some statistics that prove you should be...
Focus On Story In Your Video Marketing
Posted by G McD on / 3 Comments
When strategizing your next video production, the most import thing to do is to focus on story in your video marketing. “Story” or “storytelling” has become a bit of a buzzword but nevertheless, it’s the most important aspect when crafting a video. Related: boost your video marketing output with repurposed content. What does story mean...
How Captions In Video Marketing Can Increase And Engage Viewers
Posted by G McD on / 2 Comments
Video is exploding. It’s already proven itself to be the main driver of online activity. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. That’s a lot of watched videos! In this post, we’re going to look at how captions...
3 Ways To Increase Your Sales With Video Production
Posted by G McD on / 6 Comments
Video has become an essential part of marketing strategies and that’s because it works. There are several ways to use video to increase sales. We’ll cover 3 ways to increase your sales with video production in this post. 85% of businesses use video as a marketing tool. In addition, 92% of marketers who use video say that...
Why Video Marketing Should Lead Your Content Strategy
Posted by G McD on / 15 Comments
Everyone watches video! Well okay, not everyone. Only 85% of all internet users watch videos in the United States. The other 15% are trying to get their VCR to stop blinking 12:00. This is why it should be obvious to marketers and businesses that video marketing should lead your content strategy. It’s great to say video...
Increase Sales with Ecommerce Product Videos
Posted by G McD on / 11 Comments
If you’re looking for the quickest way to increase sales, adding ecommerce product videos to your product pages could be the the best investment you could make. I take that back – not “could be” – it will be. 96% of customers find video useful when making purchases online. And a whopping 81% have been...
Why You Need Behind The Scenes Video Production
Posted by G McD on / 7 Comments
There are several reasons why you need behind the scenes video production added to your video marketing strategy. For one thing, it puts a human face on your company. People want to connect to other people, not brands. Humanizing your brand will lead to an increase of brand authenticity. Make it authentic So what is...
Business Problems Video Production Can Solve
Posted by G McD on / 13 Comments
Is there any question that your business should be using video at this point? In the early days – that is, back in the 90s when I first started producing – that was a legitimate question. Back then, I probably spent more time and effort on selling the idea of video than I did on...
Video Marketing Trends from Commercial Production Companies in Los Angeles
Posted by G McD on / 14 Comments
Video marketing is a must, it’s no longer a luxury for businesses. We’ll cover a few video marketing trends that commercial production companies in Los Angeles are seeing and implementing. Statistics prove that video is the most effective sales and engagement tool. According to Forbes, 90% of users say that product videos are helpful in the...