How much does a video production cost?How much does a house cost? They're all the same right?
We often get asked this first, before getting any details about the project. Could be anywhere from $1,000 to over $100k.
The exact cost depends upon what we provide and what’s needed is dictated by the idea and/or script.
If the idea/script can be produced with a 1-person crew with no 3rd party costs then it’ll be near the low end of the cost range.
If the idea/script calls for a full production requiring research, scriptwriting, casting, actors, locations/sound stages, multiple filming days, full crews & gear, extensive graphics, 3D animation, etc. then it’ll be somewhere in the middle on up to the high end of the range.
You can buy bananas by the pound but not video
Life would be so much easier if only video were a commodity. But unfortunately it isn’t. There’s no standard cost for a 2 minute final edited video. Is it a 2 minute talking head video shot with one camera in your office? Or was the 2 minute video created after many hours of research and brainstorming and from footage shot over multiple days in several cities and on sound stages with big lighting packages and custom sets with elaborate Production Design and with professional actors and all the toys needed to create cool shots like cranes, gimbals, and drones, along with a 40 person crew to operate everything combined with extensive visual effects and 3D animation created in post?
Well that video would cost a lot more than your talking head video shot in your office – but in the end, they’re each just a 2 minute final edited video. The same quicktime files with the same specs yet not comparable in any way, shape or form.
Not all videos are created equally.
Would you ask a builder, “how much does it cost to build a house?” Well, are you talking an off-the-grid one room tiny house or a mansion in Beverly Hills? I think you get the picture.
To put us in a position to offer you the best creative solution, we need to know what your budget is. With that knowledge, we can come up with an idea that can be produced for that budget.
It doesn’t do anyone anyone any good if we come up with a fantastic idea that’ll need $15k to execute if your budget is $3k. That’s why we need to at least have a rough idea of what you’ve set aside for the video so we know what’s possible, creatively and technically. What’s possible with $15k is not possible with a $3k budget. No one likes to spin wheels.
No matter how big or small your budget is, we’re going to make you a professional video that speaks to your audience and looks gorgeous.
Up to $10k budget
Typically what we do: shoot and edit
Typically what the client provides: creative direction and/or script, on-camera talent, locations
For budgets up to $10k, usually that means documentary-style corporate profiles, event videos, behind-the-scenes videos or simple product videos: no script, no actors, no stages/locations are needed from us. We’ve certainly made videos for under $10k where we’ve provided one or more of those items but the point is – expectations need to align with reality. We can’t create a video equivalent in quality to the $190 million CGI movie Pacific Rim with a $7k budget (we’ve actually been asked to do that, for that budget!).
Examples in this price range:
$10k to $100k + budget
Typically what we do: conceptualize, write, direct, produce, cast actors, scout and secure locations and/or stages, get filming permits, shoot, edit, provide graphics and animation.
Typically what the client provides: being available so we can pick your brain – you’re the experts in your business, we’re expert at taking your information and converting it into a compelling video message.
A full service video production typically costs over $10k and can certainly cost significantly more. Providing everything from start to finish means the budget will be going toward development of the script (meetings, research, brainstorming), writing the script, preparing the shot list and/or storyboards, location scouting, casting actors, shooting with a full crew and equipment and finally post-production which includes editing, graphics, color grading, sound mixing, animation and visual effects. This all adds up to many hours of labor and equipment, not to mention the cost of actors, costs to rent sound stages and locations, and if needed, additional insurance above and beyond what we normally carry.
Examples in this price range:
We hope this gives you a general idea on costs but every situation is unique. We have no video assembly line. And we don’t want to sell bananas.
For brands that need to post social media content on a regular basis, check out our monthly social media production plans.
Contact us for a custom quote and to see how we can help your brand with video or photography.