Why Video Is The Biggest Business Opportunity in 2021

There are several reasons why top down budgeting is best for your corporate video production. Most importantly, it allows the video production company to create the best video possible with the budget you have. First, I need to explain what I mean by top down budgeting in the video production world. I’m referring to how...

Quite often using natural light for your documentary video production is your only option. Bringing in lights and a lot of equipment and taking time to set everything up just isn’t feasible on many documentaries or docuseries. That’s true for both feature documentaries and business docu-style videos where you’re filming interviews with busy executives and/or...

Now that video conferencing has become the new norm and has replaced in-person meetings for the most part, I’m going to let you in on a big secret. The one thing you can do to improve your video conferencing: get a USB lavalier microphone. Related: how captions in video marketing can increase and engage viewers....

With so many social media outlets each with their own ideal video format, it’s hard to know what is the best aspect ratio for your video production. How do you choose between ratios of 16×9, 4×3, 1×1, 4×5, 9×16? The optimal strategy is to plan out before any filming takes place and decide what outlets...

In certain cases it’s very obvious when to hire actors for your corporate video production. However, at other times you might be on the fence on whether to spend money on professional actors or just use your employees. To me, it’s a very clear cut answer – if you’re wondering if you should, you probably...

A video series can accomplish much more than a one-off video where a viewer may never return to your company after watching it. A web series that’s relevant to your audience will help you build a relationship with them. And that’s the number one reason why your company needs a video series. Related: focus on...

Attracting new customers and gaining their trust is one of the biggest challenges in marketing, if not the biggest. Most industries are extremely competitive so how do you stand out from the competition? In this post, we’ll go through 5 reasons why you need video testimonials. Related: how captions in video marketing can increase and...

Two short film written and directed by Greg McDonald of video production company Gate5 in Los Angeles are now available for streaming on Amazon Prime Video.  If you’re into aliens and selfie addiction, you’ll want to fire up the popcorn maker, plop down on the sofa ( oh wait, you’re already on the couch because...

We all could use an escape right? Even though the lock down due to the Coronavirus pandemic is starting to lift and businesses are starting to open up, it will still be awhile before everything is back up and running. What better way to escape than with fashion film production? After Party at the La...