Boost Your Video Marketing Output with Repurposed Content
Boost Your Video Marketing Output with Repurposed Content
Posted by G McD on / 2 Comments
When you place video front and center in your video marketing efforts you’ll see more engagement, new efficiencies and new potential customers, all leading to increased revenue. As you’re probably aware, consistently putting out new content can be costly and labor intensive. An easy solution is to boost your video marketing output with repurposed content....
Why Video Is The Biggest Business Opportunity in 2021
Posted by G McD on / 4 Comments
In this post, we’ll discuss why video is the biggest business opportunity in 2021. Whether you’re a one person business, a new startup or a large corporation there are many ways you can use video to improve efficiency, cut costs and drive sales. Let’s take a look at some statistics that prove you should be...
Focus On Story In Your Video Marketing
Posted by G McD on / 3 Comments
When strategizing your next video production, the most import thing to do is to focus on story in your video marketing. “Story” or “storytelling” has become a bit of a buzzword but nevertheless, it’s the most important aspect when crafting a video. Related: boost your video marketing output with repurposed content. What does story mean...
Why Your Company Needs A Video Series
Posted by G McD on / 10 Comments
A video series can accomplish much more than a one-off video where a viewer may never return to your company after watching it. A web series that’s relevant to your audience will help you build a relationship with them. And that’s the number one reason why your company needs a video series. Related: focus on...
5 Reasons Why You Need Video Testimonials
Posted by G McD on / 8 Comments
Attracting new customers and gaining their trust is one of the biggest challenges in marketing, if not the biggest. Most industries are extremely competitive so how do you stand out from the competition? In this post, we’ll go through 5 reasons why you need video testimonials. Related: how captions in video marketing can increase and...
Corporate Video Production Post Covid 19: Portability and Efficiency
Posted by G McD on / 2 Comments
What will the post Covid 19 corporate video production world look like? To sum it up, the bigger your crew is the more it’s going to cost in time and money to follow all of the new safety precautions. Los Angeles county has issued it’s safety protocols to allow filming to be re-started and they...
Why Video Marketing Should Lead Your Content Strategy
Posted by G McD on / 15 Comments
Everyone watches video! Well okay, not everyone. Only 85% of all internet users watch videos in the United States. The other 15% are trying to get their VCR to stop blinking 12:00. This is why it should be obvious to marketers and businesses that video marketing should lead your content strategy. It’s great to say video...
Los Angeles Video Production Shut Down: Finish Your Writing Project
Posted by G McD on / 4 Comments
Are you making the best use of your time during the video production shut down? I think I am but I can’t shake the feeling I should be doing more. When all the time in the world suddenly becomes available to you, you should be accomplishing a million things, right? If you don’t, you must...
Increase Sales with Ecommerce Product Videos
Posted by G McD on / 11 Comments
If you’re looking for the quickest way to increase sales, adding ecommerce product videos to your product pages could be the the best investment you could make. I take that back – not “could be” – it will be. 96% of customers find video useful when making purchases online. And a whopping 81% have been...
Video Production in Los Angeles: Coronavirus Shut Down
Posted by G McD on / 12 Comments
As brands and companies scrap and postpone projects due to the coronavirus pandemic and “stay at home” order, what has become of video production in Los Angeles? Well, put simply: it’s non-existent. Which means you need to — Get creative! First of all, I need to say, it’s always annoyed me when someone says, ‘get...