Boost Your Video Marketing Output with Repurposed Content
Posted by G McD on / 2 Comments
When you place video front and center in your video marketing efforts you’ll see more engagement, new efficiencies and new potential customers, all leading to increased revenue. As you’re probably aware, consistently putting out new content can be costly and labor intensive. An easy solution is to boost your video marketing output with repurposed content....
Why Video Is The Biggest Business Opportunity in 2021
Posted by G McD on / 4 Comments
In this post, we’ll discuss why video is the biggest business opportunity in 2021. Whether you’re a one person business, a new startup or a large corporation there are many ways you can use video to improve efficiency, cut costs and drive sales. Let’s take a look at some statistics that prove you should be...
Focus On Story In Your Video Marketing
Posted by G McD on / 3 Comments
When strategizing your next video production, the most import thing to do is to focus on story in your video marketing. “Story” or “storytelling” has become a bit of a buzzword but nevertheless, it’s the most important aspect when crafting a video. Related: boost your video marketing output with repurposed content. What does story mean...
How Captions In Video Marketing Can Increase And Engage Viewers
Posted by G McD on / 2 Comments
Video is exploding. It’s already proven itself to be the main driver of online activity. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. That’s a lot of watched videos! In this post, we’re going to look at how captions...
Why Top Down Budgeting Is Best For Your Corporate Video Production
Posted by G McD on / 3 Comments
There are several reasons why top down budgeting is best for your corporate video production. Most importantly, it allows the video production company to create the best video possible with the budget you have. First, I need to explain what I mean by top down budgeting in the video production world. I’m referring to how...
Using Natural Light For Your Documentary Video Production
Posted by G McD on / 2 Comments
Quite often using natural light for your documentary video production is your only option. Bringing in lights and a lot of equipment and taking time to set everything up just isn’t feasible on many documentaries or docuseries. That’s true for both feature documentaries and business docu-style videos where you’re filming interviews with busy executives and/or...
5 Ways To Use IGTV For Business
Posted by G McD on / 4 Comments
Even though IGTV has been around for a little while now, we just recently started playing around with it and feel it could be new way for businesses to engage their customers. So let’s talk about 5 ways to use IGTV for business. What is IGTV The IGTV platform within Instagram is designed for longer...
The One Thing To Improve Your Video Conferencing
Posted by G McD on / 3 Comments
Now that video conferencing has become the new norm and has replaced in-person meetings for the most part, I’m going to let you in on a big secret. The one thing you can do to improve your video conferencing: get a USB lavalier microphone. Related: how captions in video marketing can increase and engage viewers....
The Best Aspect Ratio For Your Video Production
Posted by G McD on / 4 Comments
With so many social media outlets each with their own ideal video format, it’s hard to know what is the best aspect ratio for your video production. How do you choose between ratios of 16×9, 4×3, 1×1, 4×5, 9×16? The optimal strategy is to plan out before any filming takes place and decide what outlets...
When to hire actors for your corporate video production
Posted by G McD on / 3 Comments
In certain cases it’s very obvious when to hire actors for your corporate video production. However, at other times you might be on the fence on whether to spend money on professional actors or just use your employees. To me, it’s a very clear cut answer – if you’re wondering if you should, you probably...