Why Video Marketing Should Lead Your Content Strategy

Everyone watches video! Well okay, not everyone. Only 85% of all internet users watch videos in the United States. The other 15% are trying to get their VCR to stop blinking 12:00. This is why it should be obvious to marketers and businesses that video marketing should lead your content strategy. It’s great to say video...

What is the new norm for working with video production companies in Los Angeles? Well, it depends upon the type of production. Movie and TV productions still are shut down. Small media productions, my focus in this post, are possible. From the beginning newspapers, magazines, television, radio, podcasts and other media services have been deemed...

We all could use an escape right? Even though the lock down due to the Coronavirus pandemic is starting to lift and businesses are starting to open up, it will still be awhile before everything is back up and running. What better way to escape than with fashion film production? After Party at the La...

Are you making the best use of your time during the video production shut down? I think I am but I can’t shake the feeling I should be doing more. When all the time in the world suddenly becomes available to you, you should be accomplishing a million things, right? If you don’t, you must...

Tutorial videos are big. You see them everywhere: YouTube, Instagram, Facebook, Linkedin and of course on company websites. If your company sells a product or offers a service that needs any amount of instruction to clarify how it will solve the viewer’s problem, then you should be producing tutorial videos with a video production company....

There are several reasons why you need behind the scenes video production added to your video marketing strategy. For one thing, it puts a human face on your company. People want to connect to other people, not brands. Humanizing your brand will lead to an increase of brand authenticity. Make it authentic So what is...

Is there any question that your business should be using video at this point? In the early days – that is, back in the 90s when I first started producing – that was a legitimate question. Back then, I probably spent more time and effort on selling the idea of video than I did on...

Video marketing is a must, it’s no longer a luxury for businesses. We’ll cover a few video marketing trends that commercial production companies in Los Angeles are seeing and implementing. Statistics prove that video is the most effective sales and engagement tool. According to Forbes, 90% of users say that product videos are helpful in the...

How much does a house cost to build? They’re all the same right? A grass hut and a 10,000 square foot mansion are both dwellings so they should cost the same to build, correct? Let me answer the price question precisely – it depends.  A marketing video production cost could be $1,000 could be $4,000,...

We had the honor to work on a fantastic job for the Los Angeles Dept of Water and Power and L3 Harris MariPro, the contractor. We provided construction photo documentation and video services including aerial drone footage and time-lapse for an offshore public works project in the Santa Monica Bay in Los Angeles. Related article:...