Boost Your Video Marketing Output with Repurposed Content

Video is exploding. It’s already proven itself to be the main driver of online activity. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. That’s a lot of watched videos! In this post, we’re going to look at how captions...

Now that video conferencing has become the new norm and has replaced in-person meetings for the most part, I’m going to let you in on a big secret. The one thing you can do to improve your video conferencing: get a USB lavalier microphone. Related: how captions in video marketing can increase and engage viewers....

In certain cases it’s very obvious when to hire actors for your corporate video production. However, at other times you might be on the fence on whether to spend money on professional actors or just use your employees. To me, it’s a very clear cut answer – if you’re wondering if you should, you probably...

I give you – Alone In The Desert, the shortest horror movie in the world. It’s got everything; an identifiable character, a universal theme, tension, mystery and a surprise ending that doesn’t spoon feed you the answer, leaving the interpretation up to you. All in 25 seconds. Only a slacker would need 2 hours to...

What do you do when your filming options are still very limited because of the restrictions on working and gatherings of people due to the Coronavirus pandemic? You make a new video out of existing footage and other assets you have available to you. I made No Words, a video poem out stuff we had...

Everyone watches video! Well okay, not everyone. Only 85% of all internet users watch videos in the United States. The other 15% are trying to get their VCR to stop blinking 12:00. This is why it should be obvious to marketers and businesses that video marketing should lead your content strategy. It’s great to say video...

Are you making the best use of your time during the video production shut down? I think I am but I can’t shake the feeling I should be doing more. When all the time in the world suddenly becomes available to you, you should be accomplishing a million things, right? If you don’t, you must...

As brands and companies scrap and postpone projects due to the coronavirus pandemic and “stay at home” order,  what has become of video production in Los Angeles? Well, put simply: it’s non-existent. Which means you need to — Get creative! First of all, I need to say, it’s always annoyed me when someone says, ‘get...

You’ve decided to make a video. You’ve hired a Los Angeles video production company and the script is done. What’s next? If a location wasn’t determined beforehand, then it’s time scout locations. I’m writing this for the times when you – the client, are responsible for finding a location. These tips will help you with...