Corporate Video Production Post Covid 19: Portability and Efficiency

What will the post Covid 19 corporate video production world look like? To sum it up, the bigger your crew is the more it’s going to cost in time and money to follow all of the new safety precautions. Los Angeles county has issued it’s safety protocols to allow filming to be re-started and they...

Everyone watches video! Well okay, not everyone. Only 85% of all internet users watch videos in the United States. The other 15% are trying to get their VCR to stop blinking 12:00. This is why it should be obvious to marketers and businesses that video marketing should lead your content strategy. It’s great to say video...

What is the new norm for working with video production companies in Los Angeles? Well, it depends upon the type of production. Movie and TV productions still are shut down. Small media productions, my focus in this post, are possible. From the beginning newspapers, magazines, television, radio, podcasts and other media services have been deemed...

Two short film written and directed by Greg McDonald of video production company Gate5 in Los Angeles are now available for streaming on Amazon Prime Video.  If you’re into aliens and selfie addiction, you’ll want to fire up the popcorn maker, plop down on the sofa ( oh wait, you’re already on the couch because...

If you’re looking for the quickest way to increase sales, adding ecommerce product videos to your product pages could be the the best investment you could make. I take that back – not “could be” – it will be. 96% of customers find video useful when making purchases online. And a whopping 81% have been...

There’s a lot of anxiety and stress during such a challenging time as we’re going through now. Many companies have had to temporarily shut down and the ones that are still open, have most employees working from home. How do you stay connected and motivated in this time of remote workers and physical distancing? One very...

As brands and companies scrap and postpone projects due to the coronavirus pandemic and “stay at home” order,  what has become of video production in Los Angeles? Well, put simply: it’s non-existent. Which means you need to — Get creative! First of all, I need to say, it’s always annoyed me when someone says, ‘get...

Tutorial videos are big. You see them everywhere: YouTube, Instagram, Facebook, Linkedin and of course on company websites. If your company sells a product or offers a service that needs any amount of instruction to clarify how it will solve the viewer’s problem, then you should be producing tutorial videos with a video production company....

There are several reasons why you need behind the scenes video production added to your video marketing strategy. For one thing, it puts a human face on your company. People want to connect to other people, not brands. Humanizing your brand will lead to an increase of brand authenticity. Make it authentic So what is...

Is there any question that your business should be using video at this point? In the early days – that is, back in the 90s when I first started producing – that was a legitimate question. Back then, I probably spent more time and effort on selling the idea of video than I did on...