Natural beauty, a frame from the beauty makeup fashion film, “masque de l’art” directed and shot by Greg McDonald of Gate5, a video production company in Los Angeles.

The film was shot in portrait mode, or vertically and features three looks; natural beauty, color and smoky eyes. It was shot at 5k resolution and mastered in 4k and used for display on public kiosks for several LCD manufacturers to showcase their 7 foot tall (or long) 4k LCD screens. The clients said the video worked great to show off their 4k displays and it got a lot of attention.

What was the idea?

The idea was for it to be a one-light beauty shoot and to have fun with it. It’s sort of a mix between a finished film and a behind the scenes video. Actually, I had intended to only do a still photo shoot. I shot with a Red Dragon camera and was going to pull frames from the footage to retouch rather than use a still camera.

After shooting this set up in the studio we then went outside and found a couple locations to shoot fashion stills with a DSLR. We got lucky as the sun was just right by this time, it was low and the lighting was perfect for a natural light fashion shoot. We also got lucky with locations. There was a great alley with a fence and a red wall that worked out perfect.

I went to a photo shoot and wound up with a film

It wasn’t until the next day when I looked at the footage and I thought – why not make a video. So I did. I was very happy with how it turned out and I was able to license the film to several LCD manufacturers.

Watch the film, masque de l’art.

Visit Greg’s writing-directing site for more of his work.

About Gate5, a Los Angeles video production company

Gate5 is a full service video production company in Los Angeles producing engaging and results driven video content for big and small businesses and advertising agencies. 

We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit social media content, branded films, product and promotional videos, web and TV commercials, episodic content and live video streaming production.

Contact us to see how we can help your business grow with video or photography.

Click here for our video samples.

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