5 Ways To Use IGTV For Business

Even though IGTV has been around for a little while now, we just recently started playing around with it and feel it could be new way for businesses to engage their customers. So let’s talk about 5 ways to use IGTV for business.  What is IGTV The IGTV platform within Instagram is designed for longer...

Now that video conferencing has become the new norm and has replaced in-person meetings for the most part, I’m going to let you in on a big secret. The one thing you can do to improve your video conferencing: get a USB lavalier microphone. Related: how captions in video marketing can increase and engage viewers....

In certain cases it’s very obvious when to hire actors for your corporate video production. However, at other times you might be on the fence on whether to spend money on professional actors or just use your employees. To me, it’s a very clear cut answer – if you’re wondering if you should, you probably...

An easy to implement strategy for your business to save money is with How-To video production. Any time consuming task should be automated like long explanations. If there’s a task that needs to be done on a repeated basis, then it’s time for you to automate the process and let video handle it. Related: 3...

What will the post Covid 19 corporate video production world look like? To sum it up, the bigger your crew is the more it’s going to cost in time and money to follow all of the new safety precautions. Los Angeles county has issued it’s safety protocols to allow filming to be re-started and they...

What is the new norm for working with video production companies in Los Angeles? Well, it depends upon the type of production. Movie and TV productions still are shut down. Small media productions, my focus in this post, are possible. From the beginning newspapers, magazines, television, radio, podcasts and other media services have been deemed...

There’s a lot of anxiety and stress during such a challenging time as we’re going through now. Many companies have had to temporarily shut down and the ones that are still open, have most employees working from home. How do you stay connected and motivated in this time of remote workers and physical distancing? One very...

As brands and companies scrap and postpone projects due to the coronavirus pandemic and “stay at home” order,  what has become of video production in Los Angeles? Well, put simply: it’s non-existent. Which means you need to — Get creative! First of all, I need to say, it’s always annoyed me when someone says, ‘get...

There are several reasons why you need behind the scenes video production added to your video marketing strategy. For one thing, it puts a human face on your company. People want to connect to other people, not brands. Humanizing your brand will lead to an increase of brand authenticity. Make it authentic So what is...

How much does a house cost to build? They’re all the same right? A grass hut and a 10,000 square foot mansion are both dwellings so they should cost the same to build, correct? Let me answer the price question precisely – it depends.  A marketing video production cost could be $1,000 could be $4,000,...