Boost Your Video Marketing Output with Repurposed Content
Boost Your Video Marketing Output with Repurposed Content
Posted by G McD on / 2 Comments
When you place video front and center in your video marketing efforts you’ll see more engagement, new efficiencies and new potential customers, all leading to increased revenue. As you’re probably aware, consistently putting out new content can be costly and labor intensive. An easy solution is to boost your video marketing output with repurposed content....
Focus On Story In Your Video Marketing
Posted by G McD on / 3 Comments
When strategizing your next video production, the most import thing to do is to focus on story in your video marketing. “Story” or “storytelling” has become a bit of a buzzword but nevertheless, it’s the most important aspect when crafting a video. Related: boost your video marketing output with repurposed content. What does story mean...
How Captions In Video Marketing Can Increase And Engage Viewers
Posted by G McD on / 2 Comments
Video is exploding. It’s already proven itself to be the main driver of online activity. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. That’s a lot of watched videos! In this post, we’re going to look at how captions...
Why Top Down Budgeting Is Best For Your Corporate Video Production
Posted by G McD on / 3 Comments
There are several reasons why top down budgeting is best for your corporate video production. Most importantly, it allows the video production company to create the best video possible with the budget you have. First, I need to explain what I mean by top down budgeting in the video production world. I’m referring to how...
Using Natural Light For Your Documentary Video Production
Posted by G McD on / 2 Comments
Quite often using natural light for your documentary video production is your only option. Bringing in lights and a lot of equipment and taking time to set everything up just isn’t feasible on many documentaries or docuseries. That’s true for both feature documentaries and business docu-style videos where you’re filming interviews with busy executives and/or...
The Shortest Horror Movie In The World
Posted by G McD on / 5 Comments
I give you – Alone In The Desert, the shortest horror movie in the world. It’s got everything; an identifiable character, a universal theme, tension, mystery and a surprise ending that doesn’t spoon feed you the answer, leaving the interpretation up to you. All in 25 seconds. Only a slacker would need 2 hours to...
5 Reasons Why You Need Video Testimonials
Posted by G McD on / 8 Comments
Attracting new customers and gaining their trust is one of the biggest challenges in marketing, if not the biggest. Most industries are extremely competitive so how do you stand out from the competition? In this post, we’ll go through 5 reasons why you need video testimonials. Related: how captions in video marketing can increase and...
3 Ways To Increase Your Sales With Video Production
Posted by G McD on / 6 Comments
Video has become an essential part of marketing strategies and that’s because it works. There are several ways to use video to increase sales. We’ll cover 3 ways to increase your sales with video production in this post. 85% of businesses use video as a marketing tool. In addition, 92% of marketers who use video say that...
No Words, a video poem
Posted by G McD on / 3 Comments
What do you do when your filming options are still very limited because of the restrictions on working and gatherings of people due to the Coronavirus pandemic? You make a new video out of existing footage and other assets you have available to you. I made No Words, a video poem out stuff we had...
Corporate Video Production Post Covid 19: Portability and Efficiency
Posted by G McD on / 2 Comments
What will the post Covid 19 corporate video production world look like? To sum it up, the bigger your crew is the more it’s going to cost in time and money to follow all of the new safety precautions. Los Angeles county has issued it’s safety protocols to allow filming to be re-started and they...