Why Video Marketing Should Lead Your Content Strategy

Everyone watches video! Well okay, not everyone. Only 85% of all internet users watch videos in the United States. The other 15% are trying to get their VCR to stop blinking 12:00. This is why it should be obvious to marketers and businesses that video marketing should lead your content strategy. It’s great to say video...

There are several reasons why you need behind the scenes video production added to your video marketing strategy. For one thing, it puts a human face on your company. People want to connect to other people, not brands. Humanizing your brand will lead to an increase of brand authenticity. Make it authentic So what is...

It’s no secret that video has exploded on social media recently. One study claims that in recent years branded video on YouTube has increased 99% in views and on Facebook 258% – and it continues to grow with no signs of video marketing for social media slowing down.  On Twitter, a video is 6x more...

At Gate5, we have vast experience producing and directing beauty videos for makeup and cosmetics, hair and skin care clients which is why we’re a top beauty videographer in Los Angeles! Tutorial videos are one of the most watched types of videos online and are a fantastic trust builder with customers and driver of sales....