Why Video Is The Biggest Business Opportunity in 2021

There are several reasons why top down budgeting is best for your corporate video production. Most importantly, it allows the video production company to create the best video possible with the budget you have. First, I need to explain what I mean by top down budgeting in the video production world. I’m referring to how...

Quite often using natural light for your documentary video production is your only option. Bringing in lights and a lot of equipment and taking time to set everything up just isn’t feasible on many documentaries or docuseries. That’s true for both feature documentaries and business docu-style videos where you’re filming interviews with busy executives and/or...

Even though IGTV has been around for a little while now, we just recently started playing around with it and feel it could be new way for businesses to engage their customers. So let’s talk about 5 ways to use IGTV for business.  What is IGTV The IGTV platform within Instagram is designed for longer...

Now that video conferencing has become the new norm and has replaced in-person meetings for the most part, I’m going to let you in on a big secret. The one thing you can do to improve your video conferencing: get a USB lavalier microphone. Related: how captions in video marketing can increase and engage viewers....

With so many social media outlets each with their own ideal video format, it’s hard to know what is the best aspect ratio for your video production. How do you choose between ratios of 16×9, 4×3, 1×1, 4×5, 9×16? The optimal strategy is to plan out before any filming takes place and decide what outlets...

In certain cases it’s very obvious when to hire actors for your corporate video production. However, at other times you might be on the fence on whether to spend money on professional actors or just use your employees. To me, it’s a very clear cut answer – if you’re wondering if you should, you probably...

I give you – Alone In The Desert, the shortest horror movie in the world. It’s got everything; an identifiable character, a universal theme, tension, mystery and a surprise ending that doesn’t spoon feed you the answer, leaving the interpretation up to you. All in 25 seconds. Only a slacker would need 2 hours to...

A video series can accomplish much more than a one-off video where a viewer may never return to your company after watching it. A web series that’s relevant to your audience will help you build a relationship with them. And that’s the number one reason why your company needs a video series. Related: focus on...

Attracting new customers and gaining their trust is one of the biggest challenges in marketing, if not the biggest. Most industries are extremely competitive so how do you stand out from the competition? In this post, we’ll go through 5 reasons why you need video testimonials. Related: how captions in video marketing can increase and...