Focus On Story In Your Video Marketing

Quite often using natural light for your documentary video production is your only option. Bringing in lights and a lot of equipment and taking time to set everything up just isn’t feasible on many documentaries or docuseries. That’s true for both feature documentaries and business docu-style videos where you’re filming interviews with busy executives and/or...

Even though IGTV has been around for a little while now, we just recently started playing around with it and feel it could be new way for businesses to engage their customers. So let’s talk about 5 ways to use IGTV for business.  What is IGTV The IGTV platform within Instagram is designed for longer...

What do you do when your filming options are still very limited because of the restrictions on working and gatherings of people due to the Coronavirus pandemic? You make a new video out of existing footage and other assets you have available to you. I made No Words, a video poem out stuff we had...

Everyone watches video! Well okay, not everyone. Only 85% of all internet users watch videos in the United States. The other 15% are trying to get their VCR to stop blinking 12:00. This is why it should be obvious to marketers and businesses that video marketing should lead your content strategy. It’s great to say video...

If you’re looking for the quickest way to increase sales, adding ecommerce product videos to your product pages could be the the best investment you could make. I take that back – not “could be” – it will be. 96% of customers find video useful when making purchases online. And a whopping 81% have been...

How to conceal gray hair video we produced for root concealer Salon in a Bottle. This video is one of several we produced to be used on the client’s social media sites and website. The videos feature the ease of use and the effectiveness of their root concealer showing before and after shots and how...

Root concealer for gray and thinning hair. We produced several product and promotional videos for Salon in a Bottle. The videos show how easy it is to use and cover up thinning and gray hair with a tutorial how-to, testimonials and before and after shots. The videos will be used on social media and the...

Roots concealer beauty shoot for Salon in a Bottle. Behind the scenes shot with the owners. We shot material that will be edited into various clips used on their website and their social media outlets. Director Greg McDonald of video production company Gate5 in Los Angeles shot at 5k to 6k resolution for HD delivery....

Fashion video director and photographer Greg McDonald of production company Gate5 with cinematographer Roberto Correa at the red carpet at the La Jolla International Fashion Film Festival where his film, The Selfie That Changed The World screened. The film takes a look inside the mind of a selfie addict. It was nominated for Best Creative...